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Forum Newbie
Group: Forum Members
Last Login: 5/3/2010 11:48:40 AM
Posts: 1,
Visits: 2
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As the country’s economy shifts into a welcomed recovery phase, now more-than-ever is the time franchise businesses need to make sure they are on their customers’ radars.
They have to find new ways to showcase the value of their services so that as consumer buying power returns, they are bound to capitalize on the surge. For example a commercial and residential painting franchise could use a content driven e-newsletter to provide customers with anything from new painting styles and trendy color schemes to showing the value of sprucing up a home or business, educating customers on topics such as these can keep the phones ringing.
This comprehensive, content-driven e-communication strategy can help build trust and loyalty. Plus, it is one of the most cost effective ways for franchise businesses to strengthen their brands and secure life-long customers.
While it has become increasingly common for franchise businesses to communicate with customers and prospects through email, merely sending email blasts with special offers and promotions will turn customers off. However, using a strategy of recurring communications, rich with informative and valuable content, has been shown to generate greater engagement as compared to generic email blasts.
Customers will welcome the information, as it appears more editorial in style rather than a hard sales pitch. For a fitness club franchise, topics such as the best local trails with scenic routes, profiles on celebrities and their fitness routines, and reviews of restaurants that serve health-conscious meals are just a few examples of the content that your customers and prospects are interested in.
Sending e-mails to customers that are rich with entertaining and practical content is a proven way to overcome the challenge of sparking repeat customers. When used effectively, content-driven e-newsletters can help franchisors and franchisees grow their businesses with unprecedented speed and results.
Paul Knauer
Director of Franchise Services
IMN
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Forum Newbie
Group: Forum Members
Last Login: 1/28/2012 5:38:30 AM
Posts: 8,
Visits: 8
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I was curious to see how other franchisors who have E- communications can monitor their franchisees for compliance with their franchise agreement insurance requirements, including the annual renewal process.
immediate annuities calculators
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