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Forum Newbie
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Last Login: 2/4/2010 11:22:41 AM
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| I am in the process of establishing guidelines for franchisee social media. I am interested in any thoughts, ideas and or suggestions regarding this topic. Thank you in advance.
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Forum Newbie
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Last Login: 5/27/2010 9:53:39 AM
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Like create a franchise that is a social media firm to handle a business's social media?
Dustin Sifford
Courtesy Products
(314) 592-5106
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Forum Newbie
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Last Login: 7/14/2010 1:44:06 PM
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Take a look at Coca Cola's social media policy that references:
- their business code of ethics
- affiliates and partners
- trained responders
I think the value of their policy is that it:
- creates a process for response considerations/escalating
- it creates a role for the franchisor and franchisee (I believe some of the language in how they treat affiliates may translate over to franchisees - I need to think about that further)
- leaves room for creating local communities while governed by existing code of ethics.
It's also really easy to read and very short.
link to coke's sm policy: http://ow.ly/2bsK7
Ken
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Forum Newbie
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Last Login: 7/22/2010 12:02:20 AM
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Most of our franchisor clients regulate franchisee use of media, on- or offline, social or otherwise. This is not to discourage franchisees from promoting the brand or particular locations, only to protect the brand on behalf of all users, and to coordinate for maximum efficiency and effectiveness. Franchisee suggestions are largely welcomed, but channeled for proper evaluation and implementation. Methinks franchisees should be allowed to experiment with social media within certain constraints, and that they should be given some latitude, and even to make some mistakes, as long as they substantially adhere to guidelines. That is, if they have time for this: I would recommend no more than 30 minutes per day. The franchisor should show them how, what, when, where, etc. We should probably add a new chapter to our standard operations manual and work with our franchisor clients to tailor it to their specific needs.
Vegard Vevstad
Managing Director
Cencir, Inc.
vevstad@gmail.com
Cell +1 708-828-0152
http://www.cencir.com
http://www.franchiseconsultingfirm.com
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Forum Member
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Last Login: 11/15/2010 5:45:06 AM
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I didn't get properly What you are asking here...You mean you are going to setup a social media site for franchise business people? If I am getting you right than this is a wonderful idea which has not implemented yet.
How to Franchise System – World Class Franchise Training Program
http://www.howtofranchisesystem.com
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Forum Newbie
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Last Login: 10/4/2010 6:26:16 PM
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| The basic rule of thumb is that you manage it in the same way that you would manage their other marketing. If you regulate when, where, and how they market then that would extend into social media as well. If you allow them the flexibility to market where they see fit provided that the marks are used correctly, then social media should be fine. With regards to where to start, the basic rule is Linkedin.com. Make sure that they fill out their profiles to 100% status. Second is Twitter, and then YouTube. Facebook fan pages can be great as well. Hope this helps.
Mike Welch
President|FranNet of Minnesota
mwelch@frannet.com
www.frannet.com/mwelch
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Forum Member
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Last Login: 6/15/2011 3:16:07 AM
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Junior Member
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Last Login: 1/16/2012 2:53:48 AM
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I tend to see things in black and white-no gray areas. I feel that if the franchise industry is really going to continue to become more transparent, then the individual franchisors need to go full speed ahead, and adopt that model too. Setting up a simple blog is one way. How about a Fan Page on Facebook? An intern can set one up in a half hour. A Twitter account? Why not? Welcome comments. Embrace them. Don’t worry about the negative ones. The negative ones may help you and your brand get even better.
Most franchisors will wait until the “other ones” climb aboard the social media bandwagon train. It is a train. A really big, really fast, really serious train. All Aboard!
Franchise Lawyer
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