As your number of franchise locations grows, so does the variation of your corporate branding.  All with good intentions, your franchisees become marketing vigilantes as they attempt to create collateral specific to their location.  Low-resolution logos, typos and unauthorized images roll out to the public and can reflect poorly on your corporate standards.

Imagine now, an easy-to-use online solution that allows these franchisees to customize anything from business cards to brochures to signs to billboards, but all under preset company guidelines.  Let’s call it “controlled flexibility”.  Corporate templates accessible online with preset editable areas and predefined libraries of fonts, colors, images and styles, all of which require final approval by corporate (if desired) and ready to print in hi-res by a printer of your choice.

You can greatly reduce the demand on your graphics and marketing department – one of our clients saving $500,000 a year!  Through the implementation of our online document solution, you can control the look, design and brand presentation while individual franchisees can add content such as their contact information, location maps, service hours, featured specials, etc.  By having your team supply the template design and the franchisees providing personalized content, each party portrays its strength to the total benefit of the consumer while maintaining brand control.

Call me now for an online demo from the comfort of your own office and start saving your company image today!

Bill Aberson

Solutions Specialist

Piedmont Graphics

(o) 888.288.7518

(c) 404.452.4946

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