|
|
|
Forum Newbie
Group: Forum Members
Last Login: 9/8/2007 9:23:48 AM
Posts: 2,
Visits: 2
|
|
| Hello everyone . . . I am looking for general benchmarking information about marketing funds and/or marketing co-ops (there are different terms utilized) on behalf of a QSR franchise that is expanding into the US. For example: Is 3% generally the maximum funding level recommended?; What is the maximum number for participation to manage the fund/board (5, 7, 11, etc.)?; Do the members have voting rights?; Does corporate always match a portion or all of the fund?; If so, does it have a cap? What do you think about paid members?; Does the fund pay for travel expenses for the members?; What do you see as the fundamental role of the board? Thank you . . .
|
|
|
|
|
Forum Newbie
Group: Forum Members
Last Login: 11/26/2008 9:33:50 AM
Posts: 1,
Visits: 1
|
|
| We are a qsr chain, and have a national advertising production fund (1% contribution by all franchisees), and area market co-ops which collect 3 1/2% of sales. Each fund or co-op has an advisory board made up of the contributors, and each is assigned votes based on their contribution. "Corporate" does not match these contributions, and there is no cap. We do not compensate advisory board members, except for travel expenses.
|
|
|
|