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Any pros or cons and type of incentives that have been used for early renewals?
Jim Brown
Director, Franchise Development
CK Franchising Inc.
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| As with anything, there are pros AND cons with an early renewal. New franchisors (meaning those that are less than five years old) will undoubtedly go through periods of change. Part of this change process may involve the evolution of certain terms of your franchise agreement. Most renewal language will require the franchisee to execute the "then current" form of the document. So, if you have material changes to the franchise agreement that you want incorporated into all agreements, an early renewal can be a good way to bring your existing zees up to the current franchise agreement requirements. Of course, you could also just simply amend the agreement. But this is problematic in two ways: first, you must generate and keep track of individual amendments to the franchise agreements. This can create administrative challenges. Second, franchisees usually like the game of give and take. If the amendment is strengthening certain franchisor rights and the franchisee is not really "getting anything" in return, you could face some push back. In the case of an early renewal, the term of the franchise agreement will "reset" to the extension term, thus giving the franchisee a "new" term in return for executing the then-current agreement.
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Last Login: 10/20/2008 3:09:43 PM
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simple answer to early renewals or not ---- do you want to keep the franchisee in the network? If so, make sure they know when to renew it, if you don't want them anymore then keep quiet - most franchisees will forget to renew the agreement within the required timeframe anyway! And then it's at your discretion whether to grant the new agreement or not .
Andy Cheetham UK Franchise consultant
abcheetham@googlemail.com
+44 (0)1274 792580
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