IFA Forums / Franchise Marketing / Franchise Marketing / Franchise Brand Management at the Local Office / Latest PostsInstantForum.NET v4.1.3IFA Forumshttp://forum.franchise.org/forums@franchise.orgWed, 08 Feb 2012 15:48:12 GMT20RE: Franchise Brand Management at the Local Officehttp://forum.franchise.org/Topic467-95-1.aspxalong with fines for 'doing it wrong' </P><P>incentives for 'getting it right' can also work.</P><P>Co-op funds and process that allows franchisees to submit requests for funds is one way adding incentive for correct executionThu, 24 Jun 2010 13:30:10 GMTRARE: Franchise Brand Management at the Local Officehttp://forum.franchise.org/Topic467-95-1.aspxTheir are various means to do this.<br>1. Have an outstanding brand standards tool available for all franchises<br>2. Use your field reps to monitor brand on location<br>3. Require units to submit advertising (not created by national)<br>4. When a problem occurs, tackle it head on, set an example.<br>5. Educate franchisees on why maintaining standards benefits their investmentFri, 26 Jun 2009 11:54:21 GMTcareyjRE: Franchise Brand Management at the Local Officehttp://forum.franchise.org/Topic467-95-1.aspxAbout 95 percent of the franchise clients we work with have documented brand standards. The toughest enforcement I am aware of is Two Men and A Truck, they actually have significant fines, for franchisees who do not comply.Fri, 26 Jun 2009 11:40:26 GMTcareyjFranchise Brand Management at the Local Officehttp://forum.franchise.org/Topic467-95-1.aspxHow do you control your brand at the local Franchisee office?Fri, 05 Sep 2008 12:25:43 GMTmichaeldboyer